Promotion
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- A3 poster for the entrances to Praça das Artes and publicity on the streets
- 2500 Folders
- 1 External Banner
- Layouts and Promotional Images
- Production of Texts for Publicity
- Promotion on Social Networks
- Photographic and Videographic Recording
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- Press Office
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Promotion Plan
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- TV Advertisements on Streets, Shopping Malls and Elevators - Electromedia
Audience Metrics: With this suggested plan we will be performing 925.3 thousand exhibitions through 79 spaces, during 28 days.
- Website Ads - Google
- Terra
- Microsoft​
- Website Ads - Google Ads
The percentage reach of the target audience is calculated taking into account the number of people reached within the total target audience. For example, if an ad reached 3 million people in Minas Gerais, out of a total of approximately 20 million people living in that state, the percentage reach of the target audience would be 16.7%.
- Terra
Every month, more than 70 million people access the Terra Portal and can be impacted by the project's advertising pieces. - Microsoft Ads
According to data from Microsoft, ads in its Advertising tool can reach up to 167 million unique users.
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- Radio spot ads​
A study “Inside Audio 2023” by IBOPE Media revealed that 80% of the Brazilian population tunes in to the radio, and 3h55 is the average time that each listener spends listening to the radio per day.
A radio ad can reach 53% of radio listeners. Commercials between programs and songs are the most remembered, with 50% recall.
Radio is an important means of communication for brands, as it is perceived as an effective way of getting closer to listeners. Radio can improve the effectiveness of campaigns by up to 20%.
Radio ads, called spots, are advertising texts broadcast in audio format, with a short duration, usually 15 or 30 seconds.
In Brazil, radio is the main audio medium, reaching 79% of the population. Brazilians dedicate, on average, 3 hours and 55 minutes per day to listening to the radio.
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KISS FM Radio
30-second commercial
Rotating during business hours
R$390.00 per commercial
Average of 130,000 listeners per minute
Audience leader in São Paulo
Media Suggestion
Package with 50 commercials
Rotating airing
Monday to Saturday
Between 7 am and 7 pm
R$19,500.00​
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89 FM Radio
30-second commercial
Rotating during business hours
R$400.00 per commercial
Average of 110,000 listeners per minute
Media Suggestion
Package with 50 commercials
Rotating airing
Monday to Saturday
Between 7 am and 7 pm hs
R$ 20,000.00
